Podróż po jeden uśmiech – Turystyka dentystyczna kwitnie w Polsce

Liczba osób poszukujących usług medycznych poza granicami swojego kraju ma w tym roku przekroczyć 780 milionów a wartość rynku turystyki medycznej szacuje się na 100 miliardów dolarów. Znaczna jego część przypada na usługi dentystyczne, których ważnym ośrodkiem w Europie staje się Polska. – Dawniej pacjenci z zagranicy kierowali się wyłącznie cenami, obecnie głównym czynnikiem zachęcającym ich do odwiedzenia Polski jest jakość leczenia – mówi dr Roman Borczyk, właściciel katowickiej Kliniki Implantologii i Stomatologii Estetycznej.

Zgodnie z analizą globalnej firmy doradczej Frost & Sullivan z 2010 r. wartość rynku turystyki medycznej do 2012 r. miała wynieść 100 miliardów dolarów. Według firmy badawczej Global Industry Analysts (GIA) do 2015 r. rynek ten będzie generował dochody równe 168 miliardów dolarów. Raport GIA wskazuje, że turystyka medyczna jest wśród gałęzi biznesu, które wzrastają stabilnie mimo kryzysu finansowego.

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