Ryanair chce zdominować rynek

Ambicje linii lotniczych Ryanair od dawna są dobrze znane w branży transportu, ale nigdy wcześniej prezes firmy nie przyznał otwarcie, że zamierza całkowicie wyeliminować konkurencję na trasach krótkodystansowych.

Szef linii Michael O’Leary uważa, że naturalną koleją rzeczy tradycyjni przewoźnicy powietrzni odstąpią od wykonywania kursów na krótkich połączeniach, ponieważ coraz częściej okazują się one nierentowne. To zasługa tanich przewoźników, takich jak Ryanair, którzy w latach 90. zrewolucjonizowali rynek lotniczy, oferując bilety nawet kilkakrotnie tańsze niż konkurencja.

Sądząc po statystykach portalu Lotnicze-Bilety.pl, którego prowadzeniem zajmuje się Grupa Probiz, w słowach O’Leary’ego kryje się sporo prawdy, zaś jego ambicje mają szansę się spełnić. Na trasach krótkodystansowych najczęściej poszukiwani są tani przewoźnicy – choć część klientów nie jest gotowa zrezygnować z wygód zapewnianych przez standardowe linie lotnicze.

Możliwość podróżowania klasą biznesową, posiłki czy napoje wliczone w cenę biletu, bardziej komfortowe fotele, dostęp do prasy, seanse filmów podczas lotu – to luksusy, z których tanie linie rezygnują, by móc zaoferować niższe ceny. Coraz więcej osób korzysta jednak z usług niskokosztowych przewoźników, gdyż udogodnienia nie są aż tak ważne podczas krótkich przelotów.

Czy pozostaje zatem czekać na dominację Ryanaira? Sceptycyzm może być wskazany z kilku powodów additional hints. Przede wszystkim Ryanair ma konkurencję, a WizzAir czy EasyJet radzą sobie całkiem nieźle. Nie zapominajmy też, że O’Leary jest znany ze swoich buńczucznych wypowiedzi – to on twierdził, że pasy bezpieczeństwa generują zbędne koszty, bo w przypadku katastrofy lotniczej niewiele zmieniają; to on proponował miejsca stojące w samolotach; to on wreszcie doszedł do wniosku, że wystarczy jeden pilot do obsługi samolotu, a w razie kłopotów może pomóc stewardessa – bo latanie to tak naprawdę nic trudnego.

Być może najważniejsza jest zapowiedź zmiany wizerunku Ryanaira – O’Leary chciałby, by linia wydawała się bardziej przyjazna. W kontekście jego wcześniejszych wypowiedzi wydaje się, że to dobry pomysł.

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