Własne biuro podróży – marzenie czy utrapienie?

Współczesna gospodarka nie należy do sprzyjających małym przedsiębiorstwom. Niestety, niezależnie od segmentu rynku, to giganci i korporacje mają zazwyczaj najwięcej do powiedzenia. A jak to jest w branży turystycznej?

Praca agenta biura podróży. Dla niektórych może być doskonałym pomysłem na łatwą w założeniu i utrzymaniu działalność gospodarczą. Niestety, przez wzrost internetowej sprzedaży wycieczek oraz zwiększenie się ilości własnych kanałów sprzedaży touroperatorów, taki sposób myślenia może okazać się zgubny.

Agent – zawód na wymarciu?

W związku z rozwojem mediów, już  od 2006 roku, biura podróży straciły wielu ze swoich klientów na rzecz sprzedaży Internetowej. Kolejnym ciosem, był opisywany wzrost własnych kanałów sprzedaży touroperatorów. Może więc wydawać się, że agenci pracujący dla własnych lub małych biur podróży zostaną wyeliminowani z gry o klienta. Okazuje się jednak, że korporacja i Internet to jednak nie wszystko – doniesienia o śmierci agenta turystycznego są jednakowoż przedwczesne i przesadzone.

Przepis na sukces w trudnych warunkach

Zamówienia przez Internet nie mogą udzielić nam wszystkich informacji, a przede wszystkim: dobrej i profesjonalnej porady. Liczy się też nastawienie do klienta. Okazuje się więc, że wiedza o sprzedawanym produkcie – w tym wypadku wycieczce – a przede wszystkim profesjonalizm, życzliwość i umiejętność indywidualnego podejścia do klienta (której to z kolei nie reprezentują korporacje ze względu na masową sprzedaż), to cechy pozwalające na przetrwanie i osiągnięcie sukcesu właśnie agentom małych biur podróży. „To właśnie agenci turystyczni mają najlepsze relacje z klientem a ten darzy ich zaufaniem, często nawet większym niż organizatora, którego ofertę sprzedają” – mówi Wiesław Brzykcy, założyciel spółki Inventum, która dostarcza nowoczesne narzędzia właśnie agentom turystycznym.

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